And they're off!
Wall Street Journal's Jessica Vascellaro analyzes the race to beat what she calls "television-measurement juggernaut Nielsen Co." in tracking viewership of TV ads. Changes in
consumer viewing habits and the growth of digital set-top boxes that "record viewership data directly" have opened opportunities for smaller companies like Rentrak and Simulmedia, she writes.
There's also TiVo, whose free site,tivo.com/ad-scorecard, compares audience retention during commercials for several weeks by brand.
Read the whole story at Wall Street Journal »