• February 7, 2011

Infiniti will provide consumer-generated reviews and ratings for its products on the brand's website, InfinitiUSA.com, a first for the industry.

Over 900 reviews on seven different vehicles are on the site and the Franklin, Tenn. company says reviews will be continuously added as the brand solicits them.  In early 2011, Infiniti will allow owners to submit reviews directly from the web site.

"The Infiniti ownership experience extends well beyond the driving experience of our owners and into their lifestyle, which includes peer-to-peer and social media channels," said Ben Poore, VP, Infiniti Business Unit in a statement.  "Providing the forum for Infiniti owners to share their experience with others who are researching and considering an Infiniti is a natural extension for us of the total ownership experience."

The company is using social-media company Bazaarvoice to handle the consumer input.