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Nissan To Launch Program To Improve 'Unacceptable' Sales Experience

Nissan scored last in J.D. Power & Associates' recent Sales Satisfaction Index. So the Franklin, Tenn.-based automaker is going to try to fix things at its dealerships. A new fund will use factory dollars to pay dealers who improve performance on Nissan's internal metrics.

Al Castignetti, Nissan Division VP sales and marketing, said in a dealer meeting that improvements like reducing time to deliver a purchased vehicle and making sure vehicles are cleaned and undamaged can go a long way to improving things.

Read the whole story at Automotive News »

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