Social content sharing platform Meebo is buying online ad measurement and targeting firm Mindset Media. No word on the price tag, but the deal was no doubt made possible by Meebo's recent $25 million
funding round. "As an online branding specialist that has a particular focus on consumer packaged goods marketers, Mindset is expected to enhance Meebo's existing work with brand advertisers without
sacrificing its direct response business,"
paidContent reports. Meebo has recently been working on
new features for its ad-supported toolbars, which can be seen on such sites such as TVGuide.com, Mediaweek.com and Maxim.com. The bars stay in a fixed position at the bottom of the user's screen as
they scroll down a content site's page. Through the buttons on the toolbar, users can share the content page they're on via Twitter and Facebook, while also seeing a prominent display ad set on the
toolbar's right hand corner.
