The Walt Disney Company has been bringing its Disney Baby brand to 580 maternity hospitals in the U.S. The way it works is that a rep visits a new mother in the hospital and offers her a Disney Cuddly
Bodysuit, while extolling the virtues of the product and asking the new mom to sign up for email alerts. The company will give away 200,000 of the products, which go on sale in May. Amazon, Nordsrom
and Target will roll out a line of Disney Baby gear this spring.
Disney, which has been criticized for its Baby Einstein products, gains access to hospitals via Our365, which sells bedside
pictures. Other Our365 clients are P&G and Fisher-Price.
Read the whole story at The New York Times »
