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Gowalla Grabs A Piece Of LBS Market

Proving that the market has room for more than one location-based service, Gowalla is on the verge of hitting the 1 million-user market. By comparison, location-based service leader Foursquare presently has about 6 million users. All told, Gowalla's growing community has now created and visited over 2.5 million locations -- dubbed "spots" -- around the world. To keep the party going, the start-up is improving its Highlights location review feature, and further integrating them into the Gowalla experience.

"When Highlights were introduced to Gowalla back in September 2010, we described them as a useful way of simplifying location reviews," notes The Next Web. Gowalla calls Highlights "little rewards you can give to places that are important to your life." Highlights now range from practical recommendations like Burgers We Love, Live Music and Mixologist to more esoteric tags like My Happy Place.

Read the whole story at The Next Web »

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