• BBC, Friday, February 11, 2011 12:29 PM

Any news or media publisher feeling as if they've finally figured out the digital landscape is in for a big surprise, insists Bret Taylor, chief technology officer at Facebook. "We haven't seen tons of other industries as impacted as games by Facebook, and we think that the next big change is seeing the next few industries being disrupted by social platforms in the same way gaming has been," Taylor tells BBC News.

"If we had to guess, it's probably going to be orientated around media or news, because they are so social." But, with Facebook "Like" buttons now as common as comment sections, isn't media social enough? Not even close, says Taylor. "We think that there's a next generation of start-ups that are developing social versions of these applications, where what Zynga is to gaming, they will be to media and news, and we're really excited about that." We're guessing that traditional media won't share his excitement.

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