Trying to break open the possibilities for online monetization, PayPal has opened up its micropayment solution to "game developers, media publishers, or anyone interested in selling digital content on
a global scale." First announced late last year, the Ebay-owned online payment company said it plans to offer "a competitive fee structure for micropayments, with pricing at 5 percent plus 5 cents for
purchases under $12." According to
ReadWriteWeb, PayPal's two-click micropayment solution "has
the potential to change how publishers and other online merchants interact with their customers." When consumers pay for online content, PayPal for digital goods allows them to pay in as little as two
clicks without ever leaving a publisher's game, news, music, video or media site. "It's the online equivalent to dropping a quarter in the slot to buy a gumball," according to PayPal. Under the new
system, publishers and merchants are paid automatically and given immediate access to their funds, every time a customer purchases digital goods.
