Oscar Prices Hit $1.7M

  • February 15, 2011
Oscar ad prices pricing for the annual ceremony hit a new high. 30-spots went for $1.7 million, according to a report out yesterday from Kantar Media, meaning this year's Feb. 27 show on ABC will outpace last year's total revenue of $70 million, notes Media Life. Five companies account for more than half the ad money in the last five years. Coca-Cola has spent the most in that span -- $49.2 million.

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