Many magazines are avoiding iPad subscription deals with Apple to protest against Apple's taking a 30% cut -- or, according to Ad Age'
s Nat Ives, because subscribers must give their consent
before providing any info about themselves -- the basic currency of publisher-advertiser deals.
Still, three magazines that have already agreed to Apple's terms for Pad subscription deals
-- Elle, Popular Science
, and Nylon --
discuss the reasons why. At Elle
, for example, working with Apple beats the expenses of creating an e-commerce platform of its own for
Read the whole story at Advertising Age »