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CK One Launches First Global Ad Push

A complex partnership of Phillips-Van Heusen Corp's Calvin Klein, Coty Prestige's Calvin Klein Fragrances, and Warnaco's Calvin Klein Underwear is bowing a global push for CK One.

The effort bows March 1 online and in print, mobile and out-of-home. The campaign will be the largest digital initiative in the company's history. The global hub will be, and interactive and digital consumer-content will be central to the push, with the cast of the campaign -- including singers, models, songwriters, and artists -- posing questions that consumers can answer. Consumers will also be encouraged to participate in the genesis of the campaign by posting photos and videos to the site.

Read the whole story at The Moodie Report »

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