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Arby's Launches New Campaign

Arby's new campaign shows how its food puts people in a sanguine state of mind. The humorous ads use a character named R.B. who helps different people who normally wouldn't associate, meet over Arby's food. The ads will run on shows like "American Idol," "The Bachelor," "Desperate Housewives" and "The Office."

Read the whole story at Atlanta Journal-Constitution »

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