• Folio, Wednesday, March 2, 2011 1:46 PM

In a Folio article, Bill Mickey discusses the role of data and audience development in content creation for print/digital publications, riffing off a post by Forbes' chief product officer Lewis Dvorkin that explains how the "top-down 'caste system' of traditional newsrooms has been outmoded by the way content is consumed and shared digitally."

Probably some good points here, but we're struck by how thick the digital jargon is. There's no mention of writers, only "content creators" who must "optimize their production"; "editors determine what content resonates and [yep, cliche coming] drives engagement."

Read the whole story at Folio »