The second-biggest athletic gear maker said net income in the fourth quarter dropped by 7 million euros, or three cents per share, from 19 million euros the year before because of higher marketing
costs.
The company launched an advertising campaign in the U.S. at the start of the NBA season. It plans to launch its biggest global ad campaign this month and to open 100 stores
this year, most of them in emerging countries. China, Russia and North America are growth markets where it plans to generate half of its planned 50% sales increase by 2015.
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