"Two and a Half Men" was pulled for the season, but its troubled star, Charlie Sheen, has some 910,000 followers on Twitter, one day after starting up an account. That means he has the digital muscle
to endorse brands, according to Arnie Gullov-Singh, CEO of Ad.ly, a Beverly Hills firm that writes messages on Twitter or Facebook for celebrities who, for a fee, endorse products or brands.
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