New Survey Defines Latino Consumer as Optimistic

  • October 22, 2002
La Agencia de Orcí & Asociados, one of the largest independently owned Hispanic marketing agencies in the country, and the New America Alliance, the Washington D.C.-based non-profit organization of American Latino business leaders, have announced the first-ever U.S. Latino Economic Confidence Index (LECI). While a majority of the survey respondents felt that current economic conditions for U.S. Latinos mirror those faced by the general market, 82% of Latino leaders felt positive about business conditions and Latino consumer spending patterns six months hence. Through their responses, survey participants explained how Latino economic confidence differs from that of the general market. Respondents to the LECI survey indicated that U.S. Latinos are less affected than the general market by influences such as the stock market and foreign affairs. However, U.S. Latinos are heavily affected by their lack of confidence in leadership from politicians, large companies and the Catholic Church.

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