Since bankruptcy procedures, Chrysler has been a comparatively small voice in the U.S. media market, but the automaker plans to increase its ad budget by nearly 70% this year to about $2.9 billion.
The company spent $1.72 billion last year. "No matter how good or bad the new products are, it's about perception now," said an analyst. "The challenge is to engage consumers." New vehicles include
the Fiat 500, Chrysler 300, Dodge Charger and Durango.
Read the whole story at The Detroit News »