"The first quarter for this year came in very strong at 4.9% with spending totaling $28.4 billion - this robust spending is likely a precursor for the rest of the year," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR.
The first half of 2003 is forecasted to show a growth rate of 4.7%, with a growth rate of 4.0% expected for the second half of the year. Key trends that impact this healthy advertising outlook include; the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending.
2003 Quarterly Growth Trends
Time Period | Change Versus 2002 |
First Half 2003 | 4.7% (e) |
1st Quarter 2003 | 4.9% |
2nd Quarter 2003 | 4.4% (e) |
Second Half 2003 | 4.0% (e) |
3rd Quarter 2003 | 2.5% (e) |
4 th Quarter 2003 | 5.2% (e) |
Full Year 2003 | 4.3% (e) |
Growth Estimates for 2003 by
Individual Media
Media | Percent Estimate |
Spanish Language TV | 16.9% |
Syndication | 9.6% |
Internet | 7.4% |
Cable Network TV | 7.2% |
Consumer / Sunday Magazines | 5.4% |
Radio (Network, Spot and Local) | 4.9% |
Business-to-Business Magazines | 3.6% |
Outdoor | 3.3% |
Network TV | 2.8% |
Newspaper (National and Local) | 2.1% |
Spot TV | 1.8% |
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