• by Jack Loechner , Staff Writer @mp_research, July 1, 2003

4.3 Percent Rise in U.S. Advertising Spending Projected for 2003

According to the mid-year forecast by TNS Media Intelligence/CMR, advertising spending is expected to rise 4.3 percent to $124.7 billion this year.

"The first quarter for this year came in very strong at 4.9% with spending totaling $28.4 billion - this robust spending is likely a precursor for the rest of the year," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR.

The first half of 2003 is forecasted to show a growth rate of 4.7%, with a growth rate of 4.0% expected for the second half of the year. Key trends that impact this healthy advertising outlook include; the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending.

2003 Quarterly Growth Trends

Time Period	Change Versus 2002
First Half 2003	4.7% (e)
1st Quarter 2003	4.9%
2nd Quarter 2003	4.4% (e)
Second Half 2003	4.0% (e)
3rd Quarter 2003	2.5% (e)
4 th Quarter 2003	5.2% (e)
Full Year 2003	4.3% (e)

Source: TNS Media Intelligence/CMR (e) = Estimate

Growth Estimates for 2003 by Individual Media

Media	Percent Estimate
Spanish Language TV	16.9%
Syndication	9.6%
Internet	7.4%
Cable Network TV	7.2%
Consumer / Sunday Magazines	5.4%
Radio (Network, Spot and Local)	4.9%
Business-to-Business Magazines	3.6%
Outdoor	3.3%
Network TV	2.8%
Newspaper (National and Local)	2.1%
Spot TV	1.8%

Source: TNS Media Intelligence/CMR

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