In an effort to recapture lost sales, Walmart says it will launch a new ad campaign next month, reclaiming its role as the store with the lowest prices and broadest assortment. The move comes amid an
advertising slowdown of some months, Bill Simon, president/CEO, Walmart U.S., told investors. "We wanted to deliver on our "Everyday Low Prices" and assortment promise, with an ad match guarantee."
The company has stepped up its small-store format rollout, testing three different formats.
--Sarah Mahoney