• The Wall Street Journal, Tuesday, March 15, 2011 12:10 PM

Due to government regulation and customer demand, Mozilla CEO Gary Kovacs believes that "Do Not Track" technology will soon be standardized across the Web. "It probably doesn't need to be regulated, but it probably will be," Kovacs tells The Wall Street Journal's Digits blog. "The thing that will give it teeth is what the user decides."

Consumers, he believes, will shun technology and Web sites that don't include simple privacy protections. As a result, Mozilla -- along with chief rival Microsoft -- have taken steps to integrate do-not-track technology into their respective Web browsers, Firefox and Internet Explorer.

"The moves by Microsoft and Firefox indicate that browser makers are responding to a call by the Federal Trade Commission to develop such a system - and that they are starting to compete on privacy protections," writes Digits. Yet, as a WSJ story this week notes, Google and Apple have yet to declare their support for do-not-track technology.

Read the whole story at The Wall Street Journal »