IBM, which has focused more on marketing services and consultancy work, has created "Smarter Commerce" meant to help companies deploy digital marketing programs. The program, whose name aligns with
IBM's "Smarter Planet" and "Smarter Cities" campaigns, will also offer cloud-based social analytics and solutions for personalized campaigns. IBM recently acquired marketing optimization company
Coremetrics, e-commerce company Sterling Commerce and marketing management software company Unica Corp.
Read the whole story at B-To-B Online »