Bloomberg Business devotes over 3,000 works to Groupon and its wily young founder and CEO Andrew Mason. After all, the group-buying leader is reportedly eyeing a $25 billion IPO. To merit such an
astronomical valuation, Mason plans to turn Groupon into, in Bloomberg Businessweek's words, "a combination Yellow Pages, Valpak coupon packet, and price-conscious concierge for millions of
consumers."
Not only that, but he thinks he can achieve that feat with four simple works: "I'm Hungry" and "I'm Bored." Combining either declaration with a consumer's geographical
location -- along with predetermined preferences and other potential variables -- Mason hopes to create, as Bloomberg Businessweek explains, "a huge, liquid market for consumer foot traffic."
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