Participants in the OMMA Metrics "Measuring Social Media" panel on which marketers are doing a good job in the field:
Jascha Kaykas-Wolff, Involver: Levi's
John Lovett: Web Analytics
Demystified: Dell
Jonathan Mendez: Yieldbot: Intuit (Turbotax)
Ben Straley: Meteor Solutions: Microsoft
Mendez also noted that "Xbox is the best social platform out there,'"
with Straley adding that, as porn with the web in the '90s, "games are driving innovation in social."