Agency insights during "Multi Channel Analysis" panel

  • by March 23, 2011
Theresa Lamontagne, managing director of analytics and insights, MEC North America: "Years ago when I started at BBDO, you'd never see a researcher at a new business pitch.  Now it's common"

Luane Kohnke, senior VP, managing director, analytics and accountability, R/GA: "We're bringing media planning back into the creative house."

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