L.L. Bean Switches To Free Shipping Forever

  • March 24, 2011
L.L. Bean says that after several months of testing, it has decided to switch to free shipping on all purchases, all the time. The Freeport, Maine-based retailer claims that it invented the concept back in 1912, when L.L. Bean included the word "post paid" in catalog copy. "We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming," the company says in its release. "It's our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed."

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