Bradd Libby set out to determine if Google exploits Neuromarketing when reporting quality scores, suggesting the scoring system could be just a ploy to gain mind share. He starts by explaining how the
quality score works. To make his point, Libby provides an example in which marketers spent about $1 million per month on paid search advertising for a specific length of time. He defines the number
system, why the results only represent exact-match terms, and presents the biggest lessons learned from the example.
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