Papa Murphy's is launching a $35 million multimedia campaign to go up against delivery-focused pizza chains. The campaign will aggressively take on cmpetitors by emphasizing Papa Murphy's
take-and-bake produts as high quality, customizable and lower-priced, reports
Nation's Restaurant News.
The "Join the Take 'n Bake Revolution" campaign, from the Periscope agency,
spans spot TV, radio, online, print, social media and in-store promotions. The efforts will also highlight the chain's 30th anniversary and new menu offerings.
The 1,250-unit chain is in 37
states and two Canadian provinces.