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Cheezburger Can Has 'Know Your Meme'

  • CNN, Tuesday, March 29, 2011 12:02 PM
Unlikely Web publishing powerhouse Cheezburger Network is acquiring Know Your Meme. Neither party would disclose financial details of the deal, which is rumored to be in the low seven figures, reports CNNMoney.com. "There was a vacuum in our publishing portfolio," explains Cheezburger founder Ben Huh, who believes his readers will benefit from the addition of a site that explains viral content and evolution of stories on the Internet.

Helping his cause, Cheezburger just recently closed a $30 million funding round. But, what's a meme? Well, "Were you singing Rebecca Black's 'Friday' on repeat, or asking the towel-clad 'Old Spice Guy' questions on Twitter or Facebook? Remember the Double Rainbow dude?" asks CNNMoney.com. "If the answer is yes, you're familiar with a 'meme' -- a catchphrase (think of Charlie Sheen's #tigerblood) or a concept that becomes a byproduct of the Internet, spreading through e-mails, blogs and social networking sites." Says Know Your Meme editor Brad Kim: "We try to provide a coherent timeline on how these phenomena evolve and develop through conversation," says

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