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SMG's Spark Puts Cherry On Top, Lands Dairy Queen

Fresh on the heels of landing Microsoft, a unit of Starcom MediaVest Group has landed some soft-serve -- ice cream that is. SMG's Spark Communications division has picked up Dairy Queen's $100 million media planning and buying account, according to Brandweek magazine. WPP's MediaCom was the incumbent.

Read the whole story at Brandweek »

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