Around the Net

Facebook Prepares For Big Deals Debut

More aggressively marketing its new group-buying feature, Facebook has been serving home page ads asking users them to invite friends to sign up for Deals news feeds and email notifications. "Meanwhile, Page admins have received location-customized emails from Facebook explaining that Deals could help them acquire more customers in their city," Inside Facebook reports. Bigger picture, "Facebook needs to build large subscriber and provider-bases to prime the service for an explosive formal launch."

In mid-March, Facebook soft-launched Deals, showing news feed stories asking users to sign up to hear about local pre-paid group experiences they could have with friends. The service, which lets users purchase packages such as a luxury winery tour for $50, uses the same name previously reserved for Facebook's location-based Places checkin rewards system, now call Checkin Deals.

Read the whole story at Inside Facebook »

Next story loading loading..