• San Jose Business Journal, Thursday, April 7, 2011 12:03 PM

Former president of The Huffington Post and Yahoo executive Greg Coleman has been named president of Criteo. Who or what is Criteo? A Palo Alto-based company that lets e-commerce companies "re-engage" with Web site visitors, according to The San Jose Business Journal. As the president and chief revenue officer of The Huffington Post, Criteo says, Coleman built a $30 million ad business in one year.

As executive vice president for global sales at Yahoo, he's credited with leading a sales team that grew ad revenues from $600 million to more than $6 billion. Late last year, Criteo appointed Coleman to its advisory board with the broader goal of expanding its pay-per-click display ad retargeting services globally.

According to internal research, Criteo recently found that nearly 40% of its e-commerce clients plan to increase PPC display-advertising budgets. It also found that more than half of its advertisers had not previously invested in display campaigns.

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