May this year seems primed for mag relaunches. There's
Every Day With Rachael Ray, discussed above; and another food mag,
Bon Appétit, also with a relatively new editor, Adam
Rapoport. He discusses the mag's"evolution" and "incremental changes" in a Q&A with
New York magazine's Grub Street blog.
Among the somewhat-subtle switches are photographs that
look "real" -- "there are beautiful cookies, but they're shot on parchment paper with crumbs," says Rapoport -- and more of the "story behind the recipes."
Read the whole story at Grub Street New York »