• PC Magazine, Wednesday, April 13, 2011 11:56 AM

Based on a broad survey of U.S. consumers, Verizon, Sony, Motorola, and Nintendo won out as the highest-rated tech brand, reports PCMag.com. More interesting, however, were the companies that didn't show in the 2011 Harris Poll EquiTrend study. "Perhaps surprisingly, Motorola ran away with the mobile phone brand of the year rankings, with Apple lagging far behind," PCMag notes. "Apple failed to top the rankings of personal computer suppliers, either."

Not surprisingly, consumers picked Verizon over AT&T as the strongest mobile carrier brand. For the study, the firm polled over 25,000 U.S. consumers to assemble the results, which measured the connection the brands had with consumers, commitment, the brand's behavior, advocacy, trust, and brand equity. As PCMag writes, "The latter, the most important metric, is considered the brand's overall strength and is measured by familiarity, quality, and how it factors into a purchase." In Apple's defense, the Harris Poll did not include the software giant in its measurements of consumer electronics.

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