Discovery targets one of its unserved demos -- college-educated men 35-54 with an annual income of $150,000 or above -- with the debut of Velocity, a channel that will feature more than 400 hours of
automotive, sports and leisure, adventure and travel programming.
All HD, Velocity will replace the current HD Theater network, whose VP of production and development, Bob Scanlon, will become
senior vice president of Velocity.
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