Two MySpace
users have sued the company for allegedly leaking personally identifiable data about them through referrer headers.
As with similar lawsuits against social networking services Facebook and
LinkedIn, the gist of the complaint appears to be that MySpace's referrer headers contained enough unique ID numbers that can be used to identify users who click through to third parties' sites. Those
outside companies are then theoretically able to append users' names to the otherwise anonymous tracking data contained in cookies, according to the complaint.
"Unbeknownst to its members,
MySpace knowingly serves as and profits handsomely from being a conduit through which details of the most intimate aspects of its members' lives, as reflected in their Internet browsing history and
otherwise, are transmitted to data aggregators, who package the information into profiles and sell it like any other commodity to advertisers who use the information for marketing and other purposes."
The complaint alleges that even if MySpace members don't use their real names on the site, they can still be identified because "computer programs can quickly and automatically determine their
identity from snatches of information."
The complaint was brought by Brooklyn resident Linda Virtue and San Francisco resident Lily Castro. They allege that MySpace violated federal wiretap law,
as well as New York and California laws. They also contend that the company violated its contract with users by disclosing personally identifiable information about them to outside advertisers. They
are seeking class-action status.
Like the lawsuits against Facebook and LinkedIn, the complaint draws heavily on the 2009 report, "On the Leakage of Personally Identifiable Information Via
Online Social Networks," by two computer scientists from AT&T and Worcester Polytechnic Institute.
Those researchers concluded that many social networking sites leak personally identifiable
information by including it in the HTTP header information that is automatically sent to ad networks. The result, according to the report, is that most users of social networking sites "are vulnerable
to having their ... identity information linked with tracking cookies."