Denver-based Booyah Online Advertising has promoted Troy Lerner to president, replacing founder Michael Shehan, who remains as CEO and president of sister company SpotXchange, the online video ad
network. Lerner was previously agency VP.
Lerner joined Booyah in 2005 from Avenue A/Razorfish, where he was senior strategy manager. The 10-year-old agency had originally focused on
paid search and now offers a full line of digital services, including display, email, social media and online video.
Booyah's clients include DISH Network, Teleflora, Vail Resorts, Qdoba, Dirt
Devil, Vitamin Shoppe and Little Tikes.