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The Unfriending Of Friendster

Marking the end of an era, Friendster plans to erase every user profile -- including every picture, comment, and connection -- at the end of May. "On the help forum, Friendster encourages all users to use the 'Friendster Exporter' app to download or export their profile information, friends list, photos, messages, comments, testimonials, shoutouts, blogs and groups," notes TechCrunch.

"Options include porting content to Flickr or Multiply." After raising close to $50 million in venture capital, Friendster was acquired by Malaysian payments company MOL Global at the end of 2009 for a reported $40 million. That, of course, was long after the social network has been passed over by the majority consumers for MySpace and Facebook.

According to TechCrunch, Friendster is making this latest changes under the guise of reinventing itself as a service focused on "entertainment and fun" -"which sounds exactly like Myspace when they started feeling the Facebook heat for real."

Read the whole story at Tech Crunch »

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