A third of traffic to quick serve chain Red Robin's website is coming from mobile devices. The company realizes it needs to build on that. The company now has a mobile Web site that has directions to
stores and an opt-in for future marketing. A new Customizer iPhone app lets users choose menu items and calculate nutritional values. A campaign, "Answer the Call," that launched this year includes
mobile elements to tout value-priced options.
Read the whole story at Mobile Commerce Daily »
