Mobile rich media ad provider Crisp Media has secured $6 million in financing from Singapore-based investment firm EDBI and existing backers Meritage Funds and Intel Capital. That brings its total
raised to about $11 million. The company said it would use the new capital to support the international expansion of Crisp Engage, its self-service rich media ad management platform. It will also
establish a presence in Singapore to be co-located with the Asian headquarters of global ad agencies.
"Brands everywhere want to engaged with mobile consumers," stated Crisp CEO Boris
Fridman. "This funding allows us to meet the growing demand of global agencies and publishers for rich media ads and to drive the diffusion of Crisp Engage platform throughout the Asia Pacific
region." Crisp ad clients include GM, Ford, HP and Coca-Cola.--Mark Walsh
