Tag results for "rich media advertising"
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquadAmazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social ImpactFox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Search Behavior Follows 'Pinball' Pattern, Study ShowsA Nielsen Norman Group study shows the weight of the image ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In CanadaThe contest was built into interactive digital display that allowed users ...
- Acura Brings Potential Buyers Inside For A Look At LuxuryThe frictionless AR experience allowed the target to "sit" inside the RD ...
- Boston Transit Co. Gets Third-shift Workers HomeThe campaign drove awareness with late-night workers in real-time via a geofen ...
- Digital Video Ad Spend Up 36% From 2016According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, digital vid ...
- IAB To Brands: Here's How To Embrace Vertical VideoThe Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Virtual Reality Advertising Tested: Pre-Roll WinsWhile advertising in virtual reality is hardly a mass market reality, so ...
- StreamRail Reports Uptick In VPAID UseVideo ad server StreamRail says it experienced a five-fold increase mobile adopti ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard BannersAd tech firm Sizmek said that globally, rich-media ads increased consumer engageme ...
- Google's AMP For Ads Pushes Fast DeliveryAds take too long to develop on mobile phones, so Google ...
- 4 Sound Solutions To Rich-Media Programmatic's Top ChallengesEffective digital advertising comes from that powerful combo of placement, timing, a ...
- For Brand Campaigns, Mobile Must Be More Than A Delivery MechanismIf mobile adoption is no longer an issue, then the lingering conce ...
- Meet The 360-Degree Rich Media Unit, VR IncludedWith the ability to spin a car 360 degrees in an ima ...
- PaperG's Victor Wong Says Rich Media Is DeadPaperG CEO Victor Wong predicts the death of rich media, the ri ...
- Sizmek: Most Flash Rich Media Ads Incompatible With MobileThe days of Flash rich media ads on mobile may be numbere ...
- How Smartphone Sensors Will Change Mobile Advertising and Open the Door to Virtual RealityMany people don't realize how smart their smartphones really are. New senso ...
- Troy-Bilt Touts New Flex System With Targeted TV And DigitalThe campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Mobile RTB Continues To Surge, As Does Rich Media UseThe amount of players in the mobile real-time bidding space has increas ...
- AOL Debuts New Mobile Ad FormatAOL is expanding its lineup of rich media mobile ads with ...
- Tablet, App and Rich Media Ads Show Much Stronger PerformanceTablet ads, app ads and video-laden rich media handily drive performance ...
- Ads Still Catching Up With Attention Devoted To AppsThe comScore report released yesterday on mobile app use only underscored th ...
- What Do Women Think Of Your Mobile Ads? Meh!Get out of our way! That is the main message women ha ...
- In-App Pop-Up Ads Make It Difficult To Enjoy ContentApp users are a captive audience. The majority of smartphone owners ...
- Sizmek Creates Team Of RTB Specialists To Aid BuyersSizmek, a global ad management firm, on Monday announced the launch ...
- Rich Media, Interstitials, Video Account For 35% Of Mobile RTB AdsMobile ad exchange Nexage on Thursday revealed that 35% of the invento ...
- RTB Spend In EU Up 15% QoQ, Mobile Up 433% YoYOne out of every four marketers in Europe may have never hea ...
- Tango Goes Deeper With Content, AdvertisingAmong the top messaging apps, Tango might be thought of as t ...
- Automating The Hands-OnHow do you automate something that, intuitively, you would think requires hum ...
