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Creative Media Awards
February 2, 2023, NYC
Brand Insider Summit Pharma & Health
February 15 - 18, 2023, La Jolla
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February 19 - 22, 2023, La Jolla
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April 19 - 22, 2023, Hilton Head
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May 7 - 10, 2023, Charleston
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May 10 - 13, 2023, Charleston
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June 4 - 7, 2023, New Orleans
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January 25, 2023, NYC
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January 25, 2023, NYC
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November 16 - 19, 2022, Santa Barbara
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Tag results for "rich media advertising"
IAB Seeks A Short-Term Plan To Mesh Mobile, PC Ad Formats
VidBlog, P.J. Bednarski - Thursday, May 15, 2014
The Interactive Advertising Bureau is pushing to create a kind of inter ...
PBS Digital Is Looking For A Few Good Partnerships
VidBlog, P.J. Bednarski - Monday, May 5, 2014
At its NewFronts presentation, PBS Digital made it crystal clear it ca ...
Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
Mobile Marketing Daily, Tyler Loechner - Tuesday, April 29, 2014
Mobile advertising shows no signs of sluggishness. Global mobile traffic has gro ...
Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
PointRoll Expands Rich Media To Facebook, Twitter
Social Media & Marketing Daily, Mark Walsh - Monday, March 10, 2014
As Facebook and Twitter increasingly refashion content and advertising for mobile screen ...
Tremor Video Names A New Sales Exec
Around the Net in Video, P.J. Bednarski - Thursday, March 6, 2014
Tremor Video says Katie Seitz has been promoted to vice president ...
Atlas Teams With Flite For Rich Media
Mobile Marketing Daily, Mark Walsh - Wednesday, March 5, 2014
Rich media platform Flite is partnering with Atlas to allow advertisers usi ...
Innovid and Atlas Solutions Team Up On Advanced Ad Platform
Online Video Daily, P.J. Bednarski - Wednesday, March 5, 2014
Atlas SoIutions, the ad server and measurement platform purchased from Microsoft ...
Not Conversant with Conversant? It Used to be ValueClick
Around the Net in Video, P.J. Bednarski - Wednesday, February 19, 2014
In February 2014, ValueClick changed its name to Conversant Inc . T ...
VivaKi Chooses Innovid as Worldwide Ad Solutions Partner
Online Video Daily, P.J. Bednarski - Thursday, January 30, 2014
VivaKi has made its existing relationship with Innovid more expansive, choosing t ...
NDN Picks Google's DoubleClick for Ads
Online Video Daily, P.J. Bednarski - Wednesday, January 29, 2014
NDN, the news-oriented online video platform reaching more than 49 million month ...
Chipotle Is Behind New Hulu Sitcom about Sustainable Agriculture
Around the Net in Video, P.J. Bednarski - Monday, January 27, 2014
Chipotle next month will debut “Farmed and Dangerous,” a comedy series, ...
Adapt.tv Should Help AOL Bottom Line, Trefis.com Says
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Trefis.com notes that before AOL acquired Adapt.tv AOL didn't show up ...
Behavioral Advertising Growing, But It Can Be Creepy
Around the Net in Video, P.J. Bednarski - Wednesday, January 8, 2014
Online Behavioral Advertising (OBA) is one of the fastest growing forms ...
MobileAds Brings Rich Media Mobile Format To Smaato Exchange
Real-Time Daily, Tyler Loechner - Tuesday, January 7, 2014
MobileAds.com on Tuesday announced a partnership with Smaato that will give markete ...
Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
New Innovid/Cisco Tool Matches Ad on Second Screen to Words Being Spoken on TV Shows
VidBlog, P.J. Bednarski - Monday, January 6, 2014
The Consumer Electronics Show is the starter’s pistol for the video busines ...
Americans View Well-To-Do as Intelligent, Hardworking, but Greedy
Research Brief, Jack Loechner - Friday, December 20, 2013
According to Pew Research Center surveys, the issue of income inequality ...
Mobile's Best Friend Is A Crumbling Web Experience
MoBlog, Steve Smith - Tuesday, December 17, 2013
Intrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fai ...
Tremor Links with Mobclix to Work on Programmatic Buy Side in Silicon Valley
Around the Net in Video, P.J. Bednarski - Tuesday, December 10, 2013
Tremor Video, Inc. (NYSE:
), a leading provider of ...
Unicorn Once Has a Wicked Improvement for the Twitter Card
VidBlog, P.J. Bednarski - Tuesday, December 10, 2013
Unicorn is touting its Unicorn Once solution that lets publishers get t ...
Celtra Names Taplin EVP, Global Sales
Online Media Daily, Mark Walsh - Friday, December 6, 2013
Mobile rich media ad firm Celtra has named Todd Taplin as executi ...
In Two Minutes You Can Skip This Column and Continue to Site
VidBlog, P.J. Bednarski - Monday, December 9, 2013
Online video ads do a great job encouraging you to leave, ...
1D Brings 'Midnight Memories' To Clear Channel
Marketing Daily, Karl Greenberg - Monday, November 25, 2013
The promotion involved the band asking fans to post photos at Tumb ...
Second Screen Users Can Engage with Ads, or Be Somewhere Else Entirely
VidBlog, P.J. Bednarski - Friday, November 22, 2013
Nielsen says 75% of smartphone and tablet users engage with second scre ...
Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad Buys
Online Media Daily, Laurie Sullivan - Thursday, October 24, 2013
The uncertainty of what media will cost six months in advance c ...
Digital Advertising Needs to Build Awareness It's Good for Something Beyond Building Awareness
VidBlog, P.J. Bednarski - Wednesday, October 16, 2013
A new report from eMarketer tackles the fact that marketers almost alwa ...
Online Video Is Not Marketing's Silver Bullet, Says an Aussie Content Exec
Around the Net in Video, P.J. Bednarski - Thursday, October 10, 2013
Richard Parker, head of strategy for content marketing agency Edge says markete ...
Visa Takes 'Football Fantasy' Campaign Mobile
Online Media Daily, Mark Walsh - Wednesday, October 9, 2013
As part of its #MyFootballFantasy campaign kicked off last month with t ...
AOL Overpaid for Adap.tv, Says StreamingMedia.com
Around the Net in Video, P.J. Bednarski - Monday, October 7, 2013
AOL in July announced it would buy ad technology platform provider Adap. ...
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