Tag results for "rich media advertising"
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With FansBroadcast television continues to miss a massive opportunity when it comes ...
- IAB To Sync Ad Specs For Cross-Platform CampaignsThe Interactive Advertising Bureau on Thursday announced plans to align separate standar ...
- IAB Seeks A Short-Term Plan To Mesh Mobile, PC Ad FormatsThe Interactive Advertising Bureau is pushing to create a kind of inter ...
- PBS Digital Is Looking For A Few Good PartnershipsAt its NewFronts presentation, PBS Digital made it crystal clear it ca ...
- Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media UnitsMobile advertising shows no signs of sluggishness. Global mobile traffic has gro ...
- Birds Eye's Recipe Ready In TV CampaignThe spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- PointRoll Expands Rich Media To Facebook, TwitterAs Facebook and Twitter increasingly refashion content and advertising for mobile screen ...
- Tremor Video Names A New Sales ExecTremor Video says Katie Seitz has been promoted to vice president ...
- Atlas Teams With Flite For Rich MediaRich media platform Flite is partnering with Atlas to allow advertisers usi ...
- Innovid and Atlas Solutions Team Up On Advanced Ad Platform Atlas SoIutions, the ad server and measurement platform purchased from Microsoft ...
- Not Conversant with Conversant? It Used to be ValueClickIn February 2014, ValueClick changed its name to Conversant Inc . T ...
- VivaKi Chooses Innovid as Worldwide Ad Solutions PartnerVivaKi has made its existing relationship with Innovid more expansive, choosing t ...
- NDN Picks Google's DoubleClick for AdsNDN, the news-oriented online video platform reaching more than 49 million month ...
- Chipotle Is Behind New Hulu Sitcom about Sustainable AgricultureChipotle next month will debut “Farmed and Dangerous,” a comedy series, ...
- Adapt.tv Should Help AOL Bottom Line, Trefis.com Says Trefis.com notes that before AOL acquired Adapt.tv AOL didn't show up ...
- Behavioral Advertising Growing, But It Can Be Creepy Online Behavioral Advertising (OBA) is one of the fastest growing forms ...
- MobileAds Brings Rich Media Mobile Format To Smaato ExchangeMobileAds.com on Tuesday announced a partnership with Smaato that will give markete ...
- Old Spice Says, 'Smellcome To Manhood'Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- New Innovid/Cisco Tool Matches Ad on Second Screen to Words Being Spoken on TV ShowsThe Consumer Electronics Show is the starter’s pistol for the video busines ...
- Americans View Well-To-Do as Intelligent, Hardworking, but GreedyAccording to Pew Research Center surveys, the issue of income inequality ...
- Mobile's Best Friend Is A Crumbling Web ExperienceIntrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fai ...
- Tremor Links with Mobclix to Work on Programmatic Buy Side in Silicon Valley Tremor Video, Inc. (NYSE:TRMR), a leading provider of ...
- Unicorn Once Has a Wicked Improvement for the Twitter Card Unicorn is touting its Unicorn Once solution that lets publishers get t ...
- Celtra Names Taplin EVP, Global SalesMobile rich media ad firm Celtra has named Todd Taplin as executi ...
- In Two Minutes You Can Skip This Column and Continue to SiteOnline video ads do a great job encouraging you to leave, ...
- 1D Brings 'Midnight Memories' To Clear ChannelThe promotion involved the band asking fans to post photos at Tumb ...
- Second Screen Users Can Engage with Ads, or Be Somewhere Else EntirelyNielsen says 75% of smartphone and tablet users engage with second scre ...
- Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad BuysThe uncertainty of what media will cost six months in advance c ...
- Digital Advertising Needs to Build Awareness It's Good for Something Beyond Building AwarenessA new report from eMarketer tackles the fact that marketers almost alwa ...
- Online Video Is Not Marketing's Silver Bullet, Says an Aussie Content Exec Richard Parker, head of strategy for content marketing agency Edge says markete ...
