Tag results for "rich media advertising"
- Visa Takes 'Football Fantasy' Campaign MobileAs part of its #MyFootballFantasy campaign kicked off last month with t ...
- AOL Overpaid for Adap.tv, Says StreamingMedia.com AOL in July announced it would buy ad technology platform provider Adap. ...
- Filippo Berio Launches Largest-Ever Ad CampaignThe imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- Google Launches Visual Tool For Building HTML5 Ads, Web SitesGoogle has introduced professional-quality design tools that allow Web designers and markete ...
- Google's 'Gearshift' Report Says Auto Brands Worldwide Need to Up Their Digital GameAutomotive brands need to step up their digital spend because online vid ...
- Vidyard CEO Michael Litt Lists Three Factors Driving Increased Use of Video Marketing Vidyard CEO Litt says content marketing turning to video more because no ...
- Skype Debuts Rich Media Ads For iPhone, Android DevicesWith nearly a third of its 300 million monthly users accessing i ...
- Facebook Forges Ahead With Mobile Rich Media Ads Via PointRoll AgreementMobile advertising represented roughly 41% of Facebook's ad revenue during Q2 201 ...
- Tremor's Five Good Rules of Interactive AdvertisingTremor Video's David Sanderson, the senior director of creative, has devised fi ...
- Combining RTB With Rich MediaFourth Source posted an article today calling real-time bidding (RTB) and ri ...
- Millennial Media Teams With Adsmovil To Expand In Latin AmericaMillennial Media has entered into a partnership with Latin American mobile ...
- Acura, Porsche Lead As Automakers Buff Up Sites In the study Dodge follows Acura and Porsche in the rankings, a ...
- Millennial Expands Video Ad OptionsMobile ad network Millennial Media is stepping up its video ad offerin ...
- Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage ConsumersConsumers who interact with rich media campaigns average 14 seconds spent wi ...
- Rich Media Ads Outperform Mobile BannersMore than a year after selecting five mobile ad formats as pa ...
- Rich Mobile Ads More Engaging on Facebook, TwitterRich media ads running on social-networking sites in mobile tend to outperfo ...
- Survey: UK Luxury Advertisers Will Invest In Video, Rich Media And MobileIn the land of Burberry, Rolls Royce, Harrods and other iconic luxu ...
- Google Releases Self-Serve Display Benchmark ToolGoogle introduced a tool Wednesday that lets brand marketers and agencies pu ...
- Mobile Ad Results In Line With Rich MediaMobile display ads perform roughly on par with rich media ads ...
- Mobile Madness Lifts Mobile Ad Market A surge in advertising around March Madness helped lead a mobile ...
- IAB Releases Ad Specifics, Mobile Creative GuidelinesThe Interactive Advertising Bureau and Mobile Marketing Association on Thursday issued finaliz ...
- The Rebirth Of Dynamic Interactive Rich Media AdvertisingThe time has come to change the way online ad production a ...
- Google Fiber's Road Leads To Austin, But Jobs Point To CanadaIt takes bandwidth to build the next-generation Internet. Austin, Texas, the ho ...
- Rich Media, Rising Stars, And RTBShenan Reed is founder and chief media officer of CREATETHE Group's Morphe ...
- LinkedIn Launches SlideShare AdsLinkedIn has launched a new ad offering that allows marketers to r ...
- Real-Time Branding: Rich Media And The TabletIn previous real-time branding columns, we introduced the idea of a ri ...
- Multiple Screens Force Ad Industry To Revamp Rich Media AdsSome 51% of ad agencies have seen an increase in demand f ...
- Real-Time Branding (Race To The Bottom?) Native Advertising Requires Impact and ScaleThis past week, I sat down with Sean Cullinane, vp of sal ...
- Shopzilla Launches Aisle A, Audience-Targeting DivisionComparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- Real-Time Branding: Building A Rich Media ExchangeIt's a conundrum that our industry has been pondering for what see ...
