- Rich-Media Drives Mobile Ad Demand
Online Media Daily, Mark Walsh - Tuesday, December 11, 2012
Ads featuring video and rich media as well as location-based units a ...
- Despite Mobile Threat, Rich Media Rises
Online Media Daily, Gavin O'Malley - Monday, November 26, 2012
Rich media is increasingly threatened by the rise of mobile platforms, a ...
- Study: Mobile Rich Media, Video Converge
Online Media Daily, Mark Walsh - Tuesday, November 6, 2012
There is an increasingly intertwined relationship between rich media and video ...
- Video Boosts Mobile Ad Engagement 30%
VidBlog, Daisy Whitney - Wednesday, November 7, 2012
As mobile advertising continues its rapid trajectory, more marketers are likely ...
- Advertising.com's Gallagher: Mobile Part Of Digital Strategy
Online Media Daily, Mark Walsh - Monday, October 15, 2012
Chad Gallagher is director of mobile for Advertising.com, AOL's third-party display ...
- Rich Media Communicating More Effective
Research Brief, Jack Loechner - Friday, October 12, 2012
According to Celtra's Quarterly Mobile Rich Media Monitor, summarized in part ...
- Flite Expands Ad Platform To Mobile
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Flite has extended its cloud-based ad platform to mobile to meet t ...
- Celtra: Expandable Banners Top Rich Mobile Format
Raw, Mark Walsh - Thursday, September 27, 2012
Mobile rich media provider Celtra on Thursday unveiled its first
quarter ... - Crisp Touts Objective-Focused Ad Units
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Mobile rich media firm Crisp Media announced a new suite of displ ...
- SteelHouse Streamlines Video Ad Production
Online Media Daily, Erik Sass - Monday, September 24, 2012
Ad firm SteelHouse, which specializes in real-time offers and retargeting with vid ...
- The Monetisation Imperative Panel Snapshot: From Ad Units to Rich-Media Mobile Inventory
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Moderator Carine Zeier, Managing Director, Boost Advertising, cited the example of t ...
- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Opera: iOS Commands Top Ad Rates
Online Media Daily, Mark Walsh - Thursday, July 19, 2012
The iPhone continues to claim top dollar when it comes to mobi ...
- Mobile Rich Media To Top $7B In 2015
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
More than half of U.S. mobile users downloaded apps during the thr ...
- Mojiva Debuts Ad-Serving Platform For Ad Networks
Online Media Daily, Mark Walsh - Monday, June 11, 2012
Newly public companies like Facebook, LinkedIn and Pandora have underscored the ne ...
- Mobile Rich Media Ads Expand Cross-Platform
Online Media Daily, Mark Walsh - Tuesday, June 5, 2012
Ad impressions from tablets and other connected devices increased to 20% ...
- Rich Media Ads Can Optimize Mobile Sites
Online Media Daily, Amy Vale - Thursday, February 16, 2012
Publishers are seeing more of their mobile content being consumed on ...
- Millennial Rolls Out Mobile Creative Suite
Online Media Daily, Mark Walsh - Friday, November 18, 2011
Mobile ad network Millennial Media today is rolling out a new sui ...
- Mobile Marketing Firms Lenco and iLoop Merge In $42M Deal
Online Media Daily, Steve Smith - Tuesday, November 8, 2011
Aiming for a broader suite of mobile solutions and global reach, mobi ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-servi ...
- IAB Reworks Rich Media Guidelines
Online Media Daily, Gavin O'Malley - Monday, November 7, 2011
For the first time since 2008, the Interactive Advertising Bureau on Mond ...
- Rich Media On Mobile Ads Bumps CTR Significantly
Research Brief, Jack Loechner - Monday, October 31, 2011
According to Jumptap, in its MobileSTAT Report for the month of Septembe ...
- Expanding The Truth
Publishing Insider, Ari Rosenberg - Thursday, October 27, 2011
The first time I witnessed how comfortable our industry was telling stori ...
- Celtra Integrated MRAID, Accelerates Mobile Ad Standard
Raw, Joe Mandese - Monday, October 24, 2011
In another step toward mobile ad standardization, rich mobile advertising platform Celt ...
- Mobile Advertising Is Not Just a Novelty
Online Media Daily, Tom Foran - Wednesday, October 19, 2011
Smartphones and tablets are rich media devices, so why would the advertisi ...
- Weighing The Cost-Benefit Of Mobile Rich Media
Online Media Daily, Mark Walsh - Wednesday, October 5, 2011
Mobile rich media ads may dazzle the eye and capture engagement, b ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- iAd 2.0: What Would You Tell Eddy Cue?
Online Media Daily, Mark Walsh - Friday, September 9, 2011
In the year and a half since Apple launched iAd, criticism ...
- It's An MRAID! IAB Proposes Mobile Rich Media Standards
Online Media Daily, Steve Smith - Wednesday, September 7, 2011
Some of the most memorable mobile ad campaigns are rich media executio ...
- Velti Adds Rich Media Platform
Online Media Daily, Mark Walsh - Wednesday, August 10, 2011
Mobile marketing firm Velti has introduced a Web-based platform called 5ml th ...