- Wyndham Readies Tryp Brand Intro In U.S.
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2011
Featuring the slogan "This is my Tryp," the campaign will be se ...
- Mobile Rich Media Developer Celtra Organizes Management Team, Adds Sarah Fay To Board
Online Media Daily, Joe Mandese - Tuesday, May 10, 2011
Celtra, a promising self-service platform for creating and serving rich media ad ...
- Crisp Media Gets $6 Million
Online Media Daily, - Thursday, April 28, 2011
Mobile rich media ad provider Crisp Media has secured $6 million ...
- Internet Users View Ads As Distraction
Online Media Daily, Laurie Sullivan - Monday, April 18, 2011
What does it take to get Internet users to click on ad ...
- Widgetbox Rebrands As Flite, Lands $12 Million
Online Media Daily, Mark Walsh - Wednesday, March 9, 2011
Reflecting its shift from supplying widget-building tools to powering rich media ad ...
- Display Ads Get Lift From Google, Mixpo, MediaMind
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Google laid out "three laws of display advertising physics" -- a pl ...
- Gatto Named PointRoll CEO
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
PointRoll is losing its CEO Jason Tafler at a critical time f ...
- Qwiki To Connect Facebook, LinkedIn To Personal Info
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
Marketers wanting to create a comprehensive story about a product or servi ...
- What Does 'Engagement' Do?
Data and Targeting Insider, Steve Smith - Friday, December 17, 2010
"Engagement" has become one of the more enduring buzzwords of recent year ...
- In The Details: AOL Bolsters 'Project Devil' With Pictela Acquisition
Online Media Daily, Gavin O'Malley - Thursday, December 16, 2010
AOL on Thursday announced the acquisition of high-definition brand content platform Pictel ...
- Portal Home Pages Show Display Ad Gains
Online Media Daily, Mark Walsh - Friday, November 19, 2010
A new report concludes that online display advertising looks solid based ...
- There Is Nothing Rich About Rich Media
Publishing Insider, David Koretz - Thursday, November 4, 2010
I am embarrassed and angry about the rich-media industry (but mostly ju ...
- Greystripe 4Q Figures Show Growing Demand For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Mobile ad network Greystripe has been one of the indirect beneficiaries ...
- Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform
Online Media Daily, Joe Mandese - Monday, October 18, 2010
In an important vote of confidence for a promising new online advertisi ...
- Greystripe Extends Ads To Mobile Web
Online Media Daily, Mark Walsh - Wednesday, September 15, 2010
Mobile ad network Greystripe has built its business on rich media ...
- IBM Buys Into Madison Avenue: Tales From A Unica Customer
SearchBlog, Laurie Sullivan - Friday, August 13, 2010
Breanna Wigle received a heads-up from her Unica rep early this morni ...
- Twitter Tests 'Inline' Multimedia
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 27, 2010
Twitter is testing inline multimedia, including videos and photos,
Mashable report ...
- MediaMind Reevaluates IPO
Online Media Daily, Gavin O'Malley - Monday, July 26, 2010
Slightly reining in its ambitions, MediaMind on Monday revealed more modest ter ...
- At Media Summit Google And Others Look For iAd Effect
VidBlog, Steve Smith - Tuesday, July 13, 2010
For as long as I have been covering digital media, almost a ...
- Medialets Teams With Dynamic Logic
Online Media Daily, - Wednesday, June 30, 2010
Mobile rich media company Medialets has
struck a deal wi ...
- Rich Media And Flash Ads Get 40% Of Impressions
Online Media Daily, Mark Walsh - Tuesday, June 29, 2010
When it comes to display ads, rich media and Flash-based ads accou ...
- Chevrolet Debuts Yahoo's Log-In Ad Unit
Online Media Daily, Laurie Sullivan - Monday, June 14, 2010
Yahoo has begun offering an ad unit on its log-in page th ...
- Brain Gain: Eyeblaster Rebrands As MediaMind
Online Media Daily, Gavin O'Malley - Tuesday, June 15, 2010
Say goodbye to Eyeblaster, and hello to MediaMind. Long pigeonholed as ...
- Velti Acquires Mobile Ad Firm Media Cannon
Online Media Daily, - Thursday, June 3, 2010
Mobile ad company Velti has acquired Media Cannon to help clients crea ...
- Krillion Taps Dynamic Data Feeds For Search, Rich-Media Ads
SearchBlog, Laurie Sullivan - Friday, May 14, 2010
Scan a traditional UPC barcode with software on one of Nokia's late ...
- Medialets Starts Preferred Partner Program
Online Media Daily, - Tuesday, May 11, 2010
Medialets, which specializes in rich media ads for mobile applications, has launch ...
- Study: Time Spent With Display Ads Boosts Searches
Online Media Daily, Laurie Sullivan - Friday, May 7, 2010
Consumers who "dwell," or linger on ads, are more likely to conve ...
- Crisp Wireless, Medialets Team With JumpTap On Rich Media
Online Media Daily, - Wednesday, April 21, 2010
Crisp Wireless has partnered with JumpTap to power rich media ad technolo ...
- This Half-Naked Lady on Your Cell Phone is Brought You By ... Trojan
VidBlog, Steve Smith - Thursday, April 22, 2010
Maybe I am a bit too steeped in mobile media to apprecia ...
- McAfee And Adgregate Unveil Malvertising Secure Ad Unit
Online Media Daily, Laurie Sullivan - Monday, April 19, 2010
Adgregate Markets and McAfee plan to announce Monday a partnership to secu ...