• May 11, 2010

Medialets, which specializes in rich media ads for mobile applications, has launched a preferred partner program allowing mobile ad networks and other companies to offer clients its rich media formats. Launch partners in the Medialets Enrich program include Jumptap, AdMeld, Mojiva and Nexage.

Any advertiser working with those ad networks or optimizers now automatically has access to Medialets in-app ad technology. The company's platform serves ads in apps running across iPhone, iPad and Android devices. To be part of the preferred program, Medialets said partners must be able to broaden the reach and distribution of the company's ad solutions.

Conversely, a network, mediator or ad server that doesn't qualify as a preferred partner would not have access to its rich media units. --Mark Walsh