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Google's AMP For Ads Pushes Fast Delivery

Ads take too long to develop on mobile phones, so Google is introducing AMP for ads designed to encourage advertisers to build ads that load faster. There already is a Google  Accelerated Mobil Pages project to get publishers to do the same thing. Lots of research says viewers abandon sites that take too long to develop; the same is true for advertising.  Google says its research shows that AMP Web pages load four times faster than non-AMP pages, and use less data

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