Ads take too long to develop on mobile phones, so Google is introducing AMP for ads designed to encourage advertisers to build ads that load faster. There already is a Google Accelerated Mobil
Pages project to get publishers to do the same thing. Lots of research says viewers abandon sites that take too long to develop; the same is true for advertising.
Google says its
research shows that AMP Web pages load four times faster than non-AMP pages, and use less dataRead the whole story at Wall Street Journal »
