Hawaiian businesses are using social media, mobile technology and the web to reach tourists. Besides commissions to concierges and taxi drivers, flyers and cards in racks at resorts, companies are
using special events and touting them on platforms like Twitter, Facebook and Yelp. Some are offering an appearance on "Hawaii Five-O" and are using the web to create buzz when a celebrity like singer
Rihanna shows up. Helicopter tour company Genesis Aviation used to limit marketing to direct mail, Internet advertising and commissions to hotel concierges. This year, however, the company is using
Facebook.
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