General Motors has appointed McCann Erickson to be Chevrolet's creative shop in India. Before now, GM India used three agencies to handle creative and digital media. GM India president and managing
director Karl Slym said the company plans to launch new products and services under the brand both for India and "the global audience," he said in a statement. The automaker says India is one of its
top 10 sales markets along with Brazil, China, Mexico and Russia.
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