• SEO Book, Wednesday, May 4, 2011 1:54 PM

Unconvinced search results are cleaner today than a few months ago. Aaron Wall analyzes how Google turns some SEO professionals from white to black hat search marketers. He discusses how some people feel justified to take whatever action is deemed necessary when the table for them tilts negatively, providing examples of some long-term Google advertisers that fell out of the engine's good graces. He makes suggestions about what to do when Google tells a site owner to clean up their act, which could increase operating costs and decrease margins.

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