The leading luggage company will spend 1.5 billion Rupees in India on marketing and expansion as part of its global repositioning. The effort to turn the brand into a lifestyle marque, includes a
focus on Samsonite eyewear, an addition to such products as shoes, luggage, wallets and belts. The program includes a new campaign for the country, "StepOut" aligned with the company's global
lifestyle campaign.
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